Business and marketing strategies have now shifted from basic airtime in radio and television and ad space in newspapers and billboards to visual contents in social media. The good thing about popularizing a brand via social media platform is that they are cheaper and its target reach is wider. Social media applications such as Instagram, Facebook, YouTube and Twitter have become current venues for popularizing brands. This strategy is widely effective which is why you will find that most brands have their own page or blog site on different social media applications. If your brand doesn’t have a social media account yet, consider creating one to get the following business advantages.
Building trust and market presence
People tend to buy products from brands and sellers that they trust or they can relate to. Utilize your Instagram account to connect to your target audience by posting casual or light photos and topics that they can easily relate to. Make sure that your posts are relevant to the product or service that you offer. Make it relatable and easier to engage with. Post photos of your business’s day to day experience that will make your targets smile or obtain essential information from.
According to American Express survey, only 2% of small businesses are found on Instagram. This gives you the opportunity to reach more targets and present your brand to a wider audience since you have limited number of competitors in this social media application. Most brands are already in Facebook and Twitter and if you are just a starting company, you might have a hard time infiltrating a business playfield which is already dominated by established brands.
By putting the right photos and interactive posts, you increase traffic to your Instagram account and also on search engine sites. This way, you get higher conversion from mere targets to having these targets your actual brand endorsers and customers. With engaging visual content, your brand becomes more popular and widely talked about by your targets and this free advertising can make your brand a household name in the industry.
Gone are the days when the human resources department has to maintain physical records of employees and organize them in steel filing cabinets. Nowadays, there is computer software or human resources information system that has the capability to maintain employment records with immediate access when necessary.
The HR department is responsible for various records from the employee’s 201 files, salaries and incentives, trainings and seminars, performance appraisals, disciplinary actions and many more. Whenever there is a need for a specific record, HR staff has to sift through all the records before it can be submitted for evaluation. If all these information is contained in a single database, the business can easily access the database and gain detailed report on a certain employee. For example, if a business wants to promote a certain employee to a higher position, evaluation can be done in privacy because the database will provide all the necessary information.
The computer software allows a business to streamline the process of benefits administration. For example, monitoring and updating changes in status, additional dependents including change of address and contact information can be done electronically. Very little manpower is necessary in so that the business saves on money and efforts at recruiting and training HR staff.
In terms of recruitment, the human resources information system provides a sophisticated interface that allows candidates to submit their resumes for open positions. All that the hiring manager needs to do is to open the database and checkout the collected resumes that include their locations, educational level, professional experience and trainings that were undertaken. Even current employees of the company can electronically apply for a position that they believe suits them best. The best benefit of the software is the privacy it provides for both the employees concerned and the company itself.
HR management software is now the trend because it is flexible, scalable and easy to configure. HR software is an innovative solution that helps streamline payroll processes, recruitment, benefits administration, performance appraisals and maintenance of employee records. In instances when information is urgently required, the database will make the search easy, efficient and manageable.