The Uphill Battle For Real Estate Investment Companies

Marketing plans for HomeUnion real investing is more serious than retail because big money is involved in the transactions. Online marketing is one of the strategies I am thinking about because our goal is to increase our earning potential. Real estate investment is a very competitive business which you can see if you try to Google the word “real estate”. There are now more real estate agents that in the previous years and increasing the sales potential is an uphill battle.

For realtors, online marketing is the perfect way to gain exposure to the target audience. Majority of people today have become more involved in the internet than other media. Our real estate investment business already had a standard website that was doing pretty well in page rankings but we opted for an upgrade to responsive web design to take advantage of the opportunities provided by the mobile industry. It is no secret that almost all people today are using their smartphones for search and it makes sense to be accessible to these people.

Search engine optimization also plays a huge role in our online marketing campaign. Even if we are doing quite well in search results, we have to consistent in the first page of Google results. The first page is always the common choice of potential customers who are looking to invest in property. Content is extremely important for SEO as well as the right keywords and we made an effort to create relevant and useful content for our target audience. Relevant content in real estate industry means answering the most common questions and issues on the minds of our audience.

Content does not necessarily have to deal about houses for sale. The real estate industry has an audience that is also interested in how mortgages are taken and which financial institutions provide the lowest interests. It also makes sense to write about the communities where the properties are located because investors are always interested on the developments and improvements that can attract potential tenants. It is also critical to optimize the blog with popular keywords and phrases the target audience will likely use when they make a search for investment properties.

Can You Sustain Your Lifestyle Through Blogging?

If you are planning to start a personal blog, then do so because it can give you a sense of fulfillment. If you have pretty decent writing skills and knowledge about certain topics that will be interesting to an audience, blogging can be an alternative path you can pursue. If your goal is to earn money from blogging, you are not alone since there are hundreds of thousands of bloggers who are aspiring to get rich through blogging.

Don’t quit your job yet

Perhaps, you have read about the rock stars in the blogging world who earn six figures through blogging. They are a rare breed of bloggers who were able to monetize their blogs. It is possible to make money through blogging but it will not be enough to make a good living particularly if you have a family to support. If you have a 9 -5 job, don’t quit. Blog at night before you go to sleep or during weekends so that you will earn extra money to augment your employment income. If you are a freelance blogger, it is relatively difficult to build a name on the online world because you are competing with millions of bloggers. A good option would be to apply as a blogger for an established company who can help you expand your audience.

How much do bloggers earn?

An article from Lifehacker lists down the various salaries of bloggers. Some sources reveal that bloggers get to earn somewhere between 19K to 79K a year while other sources claim that only about 14% of bloggers make an average of 24K a year. Freelancers get to earn about $10 per post if they are lucky enough. A survey from Blogging.com in 2012 has revealed that only 17% were able to sustain their lifestyle through blogging while 81% never made it beyond $100.

If you will look at the revenue side of blogging, you are in for much disappointment but if you simply want to share your thoughts and insights to an audience, you will be more than satisfied whether you earn or not. Writing can provide you with more satisfaction particularly if you are able to participate in conversations with your readers.