Business and marketing strategies have now shifted from basic airtime in radio and television and ad space in newspapers and billboards to visual contents in social media. The good thing about popularizing a brand via social media platform is that they are cheaper and its target reach is wider. Social media applications such as Instagram, Facebook, YouTube and Twitter have become current venues for popularizing brands. This strategy is widely effective which is why you will find that most brands have their own page or blog site on different social media applications. If your brand doesn’t have a social media account yet, consider creating one to get the following business advantages.
Building trust and market presence
People tend to buy products from brands and sellers that they trust or they can relate to. Utilize your Instagram account to connect to your target audience by posting casual or light photos and topics that they can easily relate to. Make sure that your posts are relevant to the product or service that you offer. Make it relatable and easier to engage with. Post photos of your business’s day to day experience that will make your targets smile or obtain essential information from.
According to American Express survey, only 2% of small businesses are found on Instagram. This gives you the opportunity to reach more targets and present your brand to a wider audience since you have limited number of competitors in this social media application. Most brands are already in Facebook and Twitter and if you are just a starting company, you might have a hard time infiltrating a business playfield which is already dominated by established brands.
By putting the right photos and interactive posts, you increase traffic to your Instagram account and also on search engine sites. This way, you get higher conversion from mere targets to having these targets your actual brand endorsers and customers. With engaging visual content, your brand becomes more popular and widely talked about by your targets and this free advertising can make your brand a household name in the industry.