How Unique Packaging Can Influence A Purchasing Decision

A friend suggested Paper Mart when I was searching the web for packaging boxes for my homemade brownies, cakes and banana bread. I wanted my products to standout and eye-catching bakery boxes will surely help sell my products. Since I have been a customer myself of many bakeries and bread shops, I know for a fact, that good packaging not only enhances aesthetics, it can whet the appetite.

The good thing with Paper Mart is the large selection of packaging supplies including affordable rolls of multi-colored ribbons and gift wrapping when my products are given away as gifts. In most instances, customers prefer their packaging to be personalized to make the product different from those that are available in the market. Customers can find brownies and cakes everywhere but most prefer products that are homemade because they taste different from those that are mass produced in thousands. I had this idea to give them something unique by making packaging different from what the others offer.

I have had nice labels designed for my boxes. This is a technique I learned to distinguish my packaging from others. Since I am still in the initial stage my small business, my retail outlet is the internet. I also make it a point to sell my products at fairs, city events and festivals. At first, I actually though that Paper Mart will overlook my orders considering I was only starting with a few dozen boxes. Fortunately, they deliver very quickly no matter the size of the order.

First impressions always make a difference. A few years ago when I went to visit New York, there were impressive packaging designs that caught my eye. Creative packaging designs help make a product noticeable from any view angle. It is very easy for creative packaging to catch the attention of consumers and make them decide that it is a “must buy”. There are also packaging designs online that gave me inspiration with own packaging.

It is important to pay attention to packaging because it is the first thing that a customer will notice. Even before the customer tastes the product, the packaging should already influence a purchasing decision.