Look around you and there is a good chance that you will see an item or two with a brand logo on it. These are called branded merchandise or promotional items to popularize a particular product or service in the market. If you are a company that wants to bring your product closer to your targets, you can advertise, sponsor activities or you can opt to hand out promo items to put your brand out there. If you are thinking about giving out promo items, consider the following ideas in mind to make your efforts successful.
Focus on quality
There are a good number of promo items for you to choose from. You can hand out pens, umbrellas, wall clocks, tee shirts, towels, fan, paper weight and many others. To make these items effective, make sure that you focus on giving out high quality branded merchandise to your prospects. After all, how can you possibly push your brand if your recipients would just discard them or keep the items in their attic. They will also appreciate the promo item if it is of good quality. It will also reflect on your company and how you value your customers.
Useful and relevant
Before you order for a set of promo items, think about your prospects and what items would they appreciate if given with. For instance, if your targets are mothers or middle aged women, giving them a high quality umbrella with your logo on it would be much appreciated. If you are promoting sports apparel, a sweat band or water bottle as your promotional item would be useful to them. Provide promo items that will be useful to your targets, otherwise, your branding efforts would be futile if your targets will not use the item.
Consider it an advertising effort
When you hand out branded merchandise, consider it an advertising effort and not an investment where you will gain profit out of the amount that you put in. if you use the right strategy and if you will give out the right promo items, you will get your ROI eventually.